Goal: Strengthening the Cappadocia Brand
Collective Wisdom for Cappadocia, Strong Representation
Sustainability: A Legacy for Tomorrow
Responsibility-Focused Tourism Ecosystem
The Cappadocia Tourism Investors Association (KAPYAD) was established in 2023 to support the development of the region's tourism ecosystem with a sustainable and high value-added approach.
The association brings together investors and businesses operating in various sectors—including hospitality, gastronomy, culture & arts, hot air ballooning, travel, handicrafts, viticulture, and experience tourism—under a common vision.
KAPYAD aims to increase the region's international competitiveness while preserving Cappadocia's natural and cultural heritage.
Our Mission
To transform Cappadocia's tourism into a sustainable, inclusive, and high-value structure while preserving the region's natural, cultural, and economic heritage. In doing so, we prioritize collective wisdom, collaboration, and innovative steps that carry the region's unique identity into the future.
Our Values
Collective Wisdom
We base every decision on participation, dialogue, and collaboration.
Sustainability
Preserving natural resources and ensuring their continuity for future generations is our priority.
Local Identity
We balance Cappadocia's cultural heritage with the dynamics of the modern world.
Ethics & Transparency
We conduct all our activities in accordance with the principles of integrity, accountability, and trust.
Innovation
We prioritize technology, data, and creativity in regional development.
Social Benefit
We aim for tourism to create value for all segments of society.