KAPYAD was established in 2023 through the collaboration of leading tourism investors operating in the Cappadocia Region, whose boundaries are defined by Law No. 7174 on the Cappadocia Region, to support the sustainable development of the tourism ecosystem in Cappadocia.
Our association brings together investors, operators, and entrepreneurs active in hospitality, gastronomy, culture & arts, hot air ballooning, travel, handicrafts, viticulture, and experience tourism under one collaborative platform.
KAPYAD aims to be an influential stakeholder in shaping regional tourism policy, acting as a bridge between the public sector, private enterprises, and local communities. Our mission is to preserve Cappadocia's natural and cultural heritage while promoting tourism as a sustainable driver of regional development. KAPYAD envisions Cappadocia not merely as a destination, but as a living culture, a model of sustainable growth, and a global brand.
Our Mission
To protect Cappadocia's natural, cultural, and economic heritage while fostering the sustainable, inclusive, and high-value growth of regional tourism.
KAPYAD aims to build a data-driven and responsible tourism ecosystem founded on collective wisdom and strong public–private collaboration.
Our key mission pillars:
- •Preserve and promote Cappadocia's unique values
- •Ensure qualitative and sustainable tourism growth
- •Strengthen the well-being and participation of local communities
- •Enhance solidarity and knowledge exchange among investors
- •Foster a tourism culture based on sustainability, ethics, and innovation
Our Vision
To position Cappadocia not merely as a tourism destination but as a living culture, a model of sustainable development, and a global brand. KAPYAD envisions the future of Cappadocia as a region in harmony with its nature, proud of its local identity, and distinguished by innovation and quality. This vision aspires for tourism to become not only an economic engine but also a catalyst for cultural, environmental, and social transformation.
Our Objectives
- 1
To strengthen, promote, and safeguard the tourism investment potential of the region
- 2
To develop regional policies aligned with sustainability principles
- 3
To foster solidarity, knowledge exchange, and project collaboration among investors
- 4
To enhance public–private cooperation and take an active role in policy processes
- 5
To amplify Cappadocia's representation in tourism, culture, and economic arenas
Our Members
KAPYAD's members include tourism investors, hotel and restaurant owners, tour operators, artisans, and regional producers from across Cappadocia.
The association represents all stakeholders committed to preserving local identity while reaching global standards.
Why KAPYAD?
Strong Representation
Cappadocia's most established and influential tourism investors under one roof. Industry leaders shaping the region's future together.
Platform for Collective Wisdom
Participatory decision-making processes where every stakeholder's voice is heard. Regional development, not individual interests, is our priority.
Effective Communication Network
Strong dialogue channels with public institutions, local governments, and civil society organizations. Direct communication for fast and effective problem-solving.
Knowledge and Experience Sharing
Knowledge transfer among members, best practice examples, and joint projects. We learn together, we grow together.
Sustainability Focus
Protection of natural and cultural heritage, transfer to future generations. Balance between economic development and environmental responsibility.
Cappadocia Brand
Increasing the region's global recognition, maximizing tourism potential. We work to make "Cappadocia" a worldwide brand value.