CAPPADOCIA REGION UNITES TO DETERMINE JOINT CANDIDATE FOR TGA ELECTIONS

The leading non-governmental organizations (NGOs) of the Cappadocia tourism sector—KAPTID, KAPYAD, TÜRSAB, NERO, NESIAD, and SKAL Association—have taken a historic step towards unity before the Turkish Tourism Promotion and Development Agency (TGA) Board of Directors elections, collectively deciding on the region's joint candidate.

This powerful collaboration reflects a collective will, arising from the crucial importance of a collaborative culture in the sustainable and holistic management of tourism destinations. Following this unified consensus, the organizations have jointly resolved to endorse Mr. Murat YAVUZ as their candidate for the Cappadocia Region TGA Board of Directors Membership.

The meeting, hosted by Zemi Hotel and attended by stakeholders across the Cappadocia tourism ecosystem, emphasized the necessity of strengthening the region's strategic position in tourism, meeting joint promotional needs, and securing effective representation within the TGA.

The participating NGOs demonstrated a unified resolve encompassing all sector components, marking a strong collective move for Cappadocia.

In their speeches, the NGO representatives highlighted the critical importance of this solidarity for the future of the region's tourism.

The joint candidate for the Cappadocia / Central Anatolia Region, Murat Yavuz, stands out due to his extensive sector experience, strong collaborations with regional NGOs, and his vision for sustainable promotion.

In his statement, Mr. Yavuz expressed: "I embarked on this journey to jointly promote Cappadocia's cultural heritage and natural beauty with a unified mind, and to ensure the region's voice is heard more strongly at the TGA. We believe that the spirit of unity we have demonstrated will add significant value to the tourism of both Cappadocia and the Central Anatolia Region."

Joint Goal: Stronger Representation, More Effective Promotion

In a joint statement released by the attending NGOs, they stressed that the selected candidate represents a "common vision independent of the individual," underscoring the following key objectives:

• Achieving the representation power that Cappadocia deserves within the TGA.
• Strengthening the region's brand value through a sustainable tourism approach.
• Prioritizing Cappadocia in digital promotion strategies.
• Including all stakeholders of the region's tourism in the promotion processes.

This powerful unity, long-awaited by the Cappadocia tourism community, injects significant dynamism into the election process and is regarded as a major turning point for the region's future at the TGA.