FIRST CONSULTATION MEETING OF THE YEAR HELD AT AGARTA CAVE HOTEL: 2025 GOALS DETERMINED

Cappadocia Area Tourism Investors Association (KAPYAD) held its first consultation meeting of 2025 on Wednesday, February 12. This important meeting, where projects and strategic goals to be pursued throughout the year were determined, was hosted by our member Gülper Gündüz Yassı at Agarta Cave Hotel, which reflects the mystical atmosphere of the region. The meeting addressed the state of regional tourism before the new season, promotional campaigns, and sustainability-focused projects. Participants developed new strategies to increase quality in the tourism sector while preserving Cappadocia's cultural and natural heritage. 2025 goals include strengthening the region's promotion on international platforms, increasing cooperation with local governments, and accelerating digital transformation steps in tourism. KAPYAD Board of Directors and members stated that the meeting was a productive platform that strengthened sectoral solidarity.